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Jewellery Storytelling

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What does a jewellery copywriter do?

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What exactly does a jewellery copywriter do? Discover what a copywriter does and how we add value to your business.

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Professional Jeweller – Love & Lust in Marketing

Siobhan Maher, jeweller copywriter, looks at the camera with books behind her. The text reads As Seen In Professional Jeweller.

Love and lust aren't just for Valentine's Day. Here's why your marketing needs both - all year round...

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Who is your brand story for?

Compelling storytelling is not just there to connect with your customers. Your brand story has a series of distinct jobs to do across a number of audiences. Here’s who else it touches, and how…

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How to Create a Unique Brand Voice for your Jewellery Website

A woman wearing a black top and a gold chain necklace to demonstrate creating a unique brand voice

A distinct voice brings your brand to life. Here's how to create a unique brand voice that connects with your niche and communicates the personality behind your brand.

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Retail Jeweller – The Content Marketing Trends to Know in 2022

Siobhan Maher, jewellery copywriter and brand storyteller, looks into the camera with books behind her, and text saying As Seen in Retail Jeweller

Writing in Retail Jeweller, I outline the key content marketing trends jewellery retailers and brands need to polish their marketing in 2022.

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