The Insights Blog
Explore jewellery marketing, content & copywriting insights…
What does a jewellery copywriter do?
What exactly does a jewellery copywriter do?
Discover what a copywriter does and how we add value to your business.
Professional Jeweller – Love & Lust in Marketing
Love and lust aren’t just for Valentine’s Day. Here’s why your marketing needs both – all year round…
Who is your brand story for?
Compelling storytelling is not just there to connect with your customers. Your brand story has a series of distinct jobs to do across a number of audiences.
Here’s who else it touches, and how…
How to Create a Unique Brand Voice for your Jewellery Website
A distinct voice brings your brand to life.
Here’s how to create a unique brand voice that connects with your niche and communicates the personality behind your brand.
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