Writing this week for Retail Jeweller’s Covid-19 Advice Series, I discuss how storytelling is a key tool for jewellery retailers and brands. I cover;
- What effective website and product copywriting needs to include
- How businesses can stand out and differentiate themselves when selling online
- How brands can use storytelling to connect with their customer during this time
- Where the pandemic has brought opportunities for independent businesses
Find the article here – Siobhan Maher for Retail Jeweller
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