Weathering Post-pandemic Jewellery Retail with Storytelling

Writing for Retail Jeweller’s Covid-19 Advice Series, I discuss how storytelling is a key tool for jewellery retailers and brands. I cover;

• What effective website and product copywriting needs to include
• How businesses can stand out and differentiate themselves when selling online
• How brands can use storytelling to connect with their customer during this time
• Where the pandemic has brought opportunities for independent businesses

Find the article here – Siobhan Maher for Retail Jeweller