Who is your brand story for?
A unique brand story is now a vital facet of any jewellery business’ branding and marketing. But did you know your story has a series of distinct jobs to do across a number of audiences?
Compelling storytelling is not just there to connect with your customers. The impact of your story is more nuanced than simply reaching out to your ideal client.
Here’s who else it touches, and how…
- Read More: What is Brand Storytelling?
Your story is for prospective customers
A niche-targeted story lets your audience see themselves in your brand. It helps them understand how your work serves them.
Speaking to feelings and desires, your storytelling helps a new customer feel a connection and want to take the relationship further.
Your brand story is for shoppers and buyers
The emotive story behind your brand motivates your customer’s purchasing. Your story lets them fall in love with your jewellery and long to make it theirs.
An engaging story fills you pieces with meaning. It ensures your jewellery bring joy to your customer in the years after their purchases.
Your story encourages repeat custom, creating a world your audiences want to continue to be part of.
Your story is for the press
A direct and distinctive story helps press contacts understand where you share an audience and why your jewellery brand would excite theirs.
Your story inspires editors and writers, giving them direction as to the narrative or features your brand could be part of.
Pitch ideas stem from your story, giving multiple relevant reasons to reach out to new and existing press prospects.
Your brand story is for retailers
An authentic story helps to differentiate your brand during their selection process, proving why your jewellery deserves a coveted place on their shelves.
Your story demonstrates the value you bring to your partnership, giving them the tools they need to sell your jewellery.
Your story is for your suppliers
Anyone who supports your business needs to understand your story.
Your storytelling lets a website designer picture the experience a customer should have on your site. It inspires the visual storytelling of graphic designers and photographers, letting them know what feeling your brand should convey.
If you outsource any part of your written communication, a clear story lets your copywriter know who they’re speaking to and what narrative they’re reinforcing.
- Read More: How to Create a Unique Brand Voice
Finally, your story is for you.
Your story is the backbone of your brand. It gives you a framework around which to plan your copy and content.
Your story makes it clear exactly who to target and with what narrative. It makes every part of your marketing strategy easier.
Brand storytelling for your jewellery business
The variety of people and audiences your brand story touches are what makes it so powerful – and so important to have.
If you want support crafting or communicating your story, I’m here for you.