Brand storytelling is a vital facet of your marketing strategy. A compelling story makes for a memorable and distinctive brand, engaging and converting customers.
Humans are hardwired to respond to stories, making brand storytelling an incredibly powerful way to connect with your audience.
A brand story is the narrative constructed around your brand, deliberately designed to connect directly with your niche. In a busy and competitive market, an original brand story helps you stand out and sell.
I call brand storytelling the ‘backbone’ of a brand, because it covers all the key aspects of your brand and is realised across your customer touchpoints. Having a defined brand story also makes everything else easier, providing the themes you need to inform PR outreach, marketing campaigns, social media and content creation.
Whether you are a new or established business, I’ll ensure that your brand story is compelling and authentic; vital cornerstones to building understanding and engagement. I’ll craft and communicate your unique brand story, based on your product, niche and the people behind the business.
I take a holistic approach to brand storytelling, defining your niche-specific brand voice and outlining content pillars to communicate your story.
In my Jewellery Storytelling shop you’ll find a choice of pre-priced packages, delivering your custom brand story and the key pieces of copy you’ll need to share it with the world.
If you’re not yet sure exactly what you need, I can advise. Just drop me an email or book in for a free discovery call.