Why does jewellery copywriting matter? Because however beautifully designed and crafted your pieces are, it’s words that make the sale.
There’s a lot to share when it comes to jewellery. Your customers need to know the vital details of a piece, but in the end choose to buy because of how your copy makes them feel.
That’s why I say jewellery copywriting is a balance of head and heart. As a jewellery insider, I provide accurate and detailed copy imbued with emotive and luxurious appeal.
I understand jewellery – and I know what it takes to sell this most precious of products. I write to inform and inspire, reassure and romance. My projects are always collaborative and personal – your unique brand voice and story is at the heart of my work.
Whether storytelling, education or securing a sale, allow me to find the right words to help you build and grow your business. I’m there for you whatever the scope of your project, from microcopy to a full website.
I write copy for online and printed marketing collateral, including:
Website Homepage Copy – About Page Copy – Product Descriptions – FAQs, Ethical Statements, Manufacturing Story – Taglines, Headlines, Instagram Bio – Email Sequences – Email Newsletters – Confirmation & Shipping Emails – Articles – Brochures – Point of Sale Materials – Care Cards & Packaging Inserts
All copy for web is SEO optimised, written to appeal to both humans and search engines.
Shop Copywriting Packages to choose from a pre-priced selection of my most popular copywriting services, or contact me for a bespoke quote.
Discover Insights: What Makes Copywriting for Jewellery Special?