- Market Research Report
- Customer Identification Statement
- Brand Voice Guidelines
- Brand Story Copy (see below)
- Content Guide
- 1-2 Line Brand Summary (multi use: web homepage, press emails, social media bio)
- About Page (including headed sections)
- 3 x Homepage Taglines & Headlines
- Metadata (title tag, meta description)
The package is a collaborative approach, beginning with two ‘check in’ points during the process to create your story.
Held by email or zoom, we’ll talk first to review my market research report and agree your brand voice. We’ll convene again to review a choice of three brand story proposals, an approach that ensures an authentic story that really speaks to you.
Finally, we’ll have a round of revisions to fine-tune your final copy, and throughout your package I’ll be on hand to answer questions about the implementation of your story.