I’m Siobhan – your jewellery copywriter and brand storyteller.
If you’re a jewellery business who wants to stand out and sell, I’m here for you.
In my time in the industry I’ve seen the significance of storytelling grow, and I’m passionate about helping jewellery brands of all sizes harness its power.
I work with a diverse range of jewellery businesses; manufacturers and retailers, start-ups and heritage brands, multiple stores and designer-makers. They all have in common a desire for a modern and creative approach to jewellery marketing.
I’m a Jewellery Insider
After nearly fifteen years in the industry, I know what makes selling jewellery so special. I’ve done my time on the shop floor, at the bench, and in the design studio. I’m proud to be a Retail Jeweller 30-under-30 and two-time Professional Jeweller Hot 100 alumni,
With an intimate knowledge of how the industry works, you’ll be assured of experienced market insights.
From product descriptions to content, I’ll deliver knowledgeable and accurate copy designed to showcase and sell your product and brand.
Your brand deserves original and authentic copy and concepts. I put your unique business at the heart of every copywriting project, taking the time to get to know you, your jewellery and your business.
I’m Obsessed with Storytelling
One of the greatest joys of my career is having combined my love for writing and jewellery. First a Birmingham University English Literature graduate and freelance copywriter, it’s no surprise storytelling was at the heart of my jewellery career from the start.
Before launching Jewellery Storytelling I was Head of National Accounts for a prestigious fine jewellery manufacturer. The concepts I dreamt up for my clients added a powerful point of difference to their sales and marketing strategy.
Now, my mission is to make creative jewellery copywriting and storytelling accessible to all.
As your jewellery copywriter I offer a welcoming and straightforward approach. Dive into pre-priced packages of my most popular services, or choose a customised quote to suit your unique business and budget.
I’m Always Seeking Inspiration
A voracious reader and passionate traveller, I’m always collecting ideas and inspiration.
Off the clock, I’m probably rummaging in a vintage shop, making tough decisions in a record store, or spinning round the living room with my four-year-old tiny dancer.
I’d love to get to know you, too! If you’d like to chat, please feel free to book a (free and no obligation) call here.